Training Your Customers

I read Seth Godin's blog today and he makes a good, albeit short, commentary on training customers.  He suggests that the way we treat customers, and the consistency with which we respond to both positive and challenging situations, influence the customer behavior and relational patterns as well as set the tone for future expectations.  You can read the full article here:  Train Your Customers

Here is the list of things he suggests we can train customers to do

• Be respectful
• Be patient
• Keep their satisfaction to themselves
• Be selfish
• Be focused on a superstar
• Demand personal service
• Be calm
• Never settle for the current iteration
• Be cheap
• Embrace acceptance
• Spread the word
• Expect pampering
• Demand free
• Be eager to switch brands to save a buck
• Value and honor long-term loyalty
• Be skeptical

What do you think?  How do you train your owners and tenants to maintain a healthy balance in proper expectations and excellent service?  Share some lessons learned.