Cary Efurd's Page
Profile Information
- What do you do?
- Property Management
- Website Address
- http://www.efurdproperties.com
- Company Name
- Efurd Properties, LLC in association with Keller Williams Realty
- How many units do you own or manage?
- Over 240
- Tell us about yourself.
- I like to drive my pick up truck. It is the smoothest riding vehicle I have ever had, except for the old 91 Lincoln that was nearly worn out when I bought it. The passenger door wouldn't open so my wife would have to either crawl in from the drivers side or sit in the back seat. Most of the time she just wouldn't ride with me. The radio worked great and so did the tape deck. The seats were cracked but leather. The engine leaked a little oil, but not on the garage floor because I had a piece of card board down to soak it up. I more often checked the gas and filled up with oil. The suspension on the old Lincoln gave it that fabulous ride. I always felt like I was floating down the highway. It was a long car but had short turning ability that allowed me to make a u-turn in the middel of the street, without touching the curbs and backing up. The beautiful old car had those square rounded type tail lights that dated itself as I drove the car into the 21st century, but I didn't care. It was a smooth riding automobile! It sold for $2500 cash.
Cary Efurd's Blog
What is the best approach to marketing for new PM business?
Posted on April 23, 2009 at 8:32pm 1 Comment 0 Likes
One of the venues of marketing for me back then and still today was making… Continue
Foreclosures, are they a threat to PM stability?
Posted on April 22, 2009 at 8:00pm 0 Comments 0 Likes
Experience:
In the past 18 months we have lost 24 properties to foreclosure. We did sell one before auction and have 3 more working on short sell presently. That means a loss of 27 properties and over $3000.00 in net monthly income.
Strength:
It didn't happen overnight. Had we known in advance we were going to lose all of those properties, we probably would have… Continue
I was born in Camp County, Pittsburg, Texas. I am the oldest of 4 brothers. I grew up on a working farm helping my family raise herds of cattle, thousands of peach trees and 10's of thousands of…
Posted on April 21, 2009 at 8:41pm 1 Comment 0 Likes
I was the first… Continue
What Is The Best Policy?
Posted on April 21, 2009 at 5:31pm 0 Comments 0 Likes
I was recently asked:
What are the top three… Continue
On the Lighter Side
Posted on April 18, 2009 at 12:40pm 0 Comments 0 Likes
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Thank you for your spirit and energy - Hope you are doing well and enjoying life
I am looking forward to seeing your smile next month in Orlando.
Thanks for your compliments - just a property manager out there having fun.......
Melissa
Did you get my email? Which email address should I use for you?
I'm glad you were able to find someone to assist you. I apologize for not responding sooner- I've been getting a ramped up with a couple other clients, which is very time intensive.
As far as other services I can provide, I would still like to suggest that we have a phone conversation. The reason is that I've found that different property management companies have varying needs and varying resources.
Therefore, although I could hypothetically assist you with your search engine optimization, what you might need more immediately is guidance on you PPC campaign....
One client I'm currently working with contacted me to help him with PPC, but through my research I discovered one of his competitors was aggressively implementing SEO. Sure enough, one week later, my competitor fell behind this competitor on Google. We are now focusing on repairing his Google ranking.
Let me know if you would like to chat and when you would be available.
Medo
Yes, I do provide this service. Why don't we schedule a call so I can familiarize myself with your operation. I can perform the actual service or I can provide guidance and training to your service provider.
Are you available to chat tomorrow at 11 am PST?
Medo
Placing keywords in white space is about the worst thing you could do. Not only will Google and other search engines ignore these words, but they'll penalize you in the rankings. You may fall out all together.
You have to write your website verbiage in such a way that your targeted keyword appears at a density of 5%-7%.
The other thing you need to do is to create backlinks from other websites. There is a strategy to this also. You preferably want sites that are related to real estate, have a high Google page rank, and have the linking text be the keyword you're targeting.
Obviously, it's going to be hard to get all these things together but you should keep an eye out for when you can incorporate these factors.
Ultimately, the name of the game is authority- Do other websites on the Internet, and Google by extension, view as an authority on the keyword you're targeting...
Medo
I looked at your website and you've done a great job in creating a clean, user-friendly site. There are somethings you can do to bolster your Google ranking. Keep in mind, achieving higher Google ranking is a process which could take 3-6 months, so please don't expect my suggestions to have an immediate impact....
1) Keyword density
Use this tool and take a look at your keyword density: http://www.keyworddensity.com/
This tells you what keywords are most prominent on your page.
As a general rule, you should have the density of one or two keyword at about 5%-7%.
The rationale behind this is that if your website is an authority on a particular topic, wouldn't that topic word appear at a higher frequency than other words? Google and other search engines take this into account in their rankings calculations.
For property management, I suggest using the area that you get most business from. In your case the keyword phrase might be "dallas property management"
Thank you for sharing your experiences. Just by reading your account, I can see why you've had so much success in such a short period of time. I think people can pick up on your sincerity and the fact that you are so dedicated to what you do. I look forward to learning more from you! Medo
How are you and Debby? It has been awhile since we've connected. I miss having chats with you at conference!
Best,
Dee