Case Study 2: Mid-Sized Property Management firm looking to grow

A mid-sized property management firm was having difficulty growing their business. The increased competition in the market and the constant cost pressures from their exiting customers made growth slow and difficult to come by. Additionally, on a weekly basis the firm was turning away business, as they were unable to profitably service it. Properties were unwilling to pay the full-service management fee despite wanting access to the management company services. Management was frustrated; their attempts to grow had not worked the way they had hoped and they did not know what to do.

This firm became a Placeforce partner and was able to offer the Assisted Property Management (APM) solution to their existing customers and to the customers that they had previously been unable to service. The move was an immediate success. All the calls the firm received and had to turn away, they now had a solution for.

Specifically, the firm took a few steps:
1. Clearly identified what services they were going to offer to the APM customers and built the menu in Placeforce
2. Developed a complete and concise template for the properties to use to set up their property
3. Reached out to the properties they had previously tuned away
4. Marketed their property management services for a price starting at $40/month

Management of the firm saw immediate growth in their business. Not only did they signed up new customers starting at $49/month, but they were able to offer their additional services (primarily cleaning) to many of those properties generating additional revenue that would not otherwise have been there.