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5 Ways to Get Your Property Rented Quickly

Tenant turnover can be a rough time for landlords and managers. Nothing hurts your bottom line more than a vacant property. Don’t kill your investment by allowing your property to sit without generating cashflow; use these tips to ensure that the next time you find yourself needing to get your property rented quickly, you’ll know exactly how to find your dream tenant in a flash.


Take Good Listing Photos

Most tenants begin their search online, and the first thing that catches a potential tenant’s eye as they sift through dozens of listings are the accompanying photos. While a compelling description of the property can be useful and enticing, nothing is as sure as a collection of great photographs of your property’s best features. Applicants know that a description may be a little embellished, but a picture (as the phrase goes) is worth a thousand words.


The first step to providing good pictures is to decide whether you are going to hire a professional or not. Obviously, professional photographers well-versed in real estate photography already have the experience and know-how to ensure that your property’s assets are highlighted. However, if you decide to DIY your property listing photos, you will need to do your due diligence to ensure you put your best foot forward. This starts with learning the ins-and-outs of your camera and capturing your rental in the best light (literally). Above all, blurry, grainy, dim and bland or overexposed photos can turn off an interested applicant right away. It’s not hard to get good photos of a listing, and terrible photos display an overall ambivalence to the property that tenants could assume they would be treated with should they live there.


Describe the Details

While it may seem counter-intuitive to list everything before the tenant has a chance to see the property--what if seeing how charming it is in-person changes their mind about a must-have? Realistically, tenants usually have a pretty good idea of their non-negotiables. Not including these specifics in your listings will--at best--waste your and their time after they look at the property and find that it does not feature their must-haves. Or, worse renters met with a small description may not be interested in potentially wasting further time and could overlook your listing entirely.

Include things like:

  • Number of rooms and their respective size

  • Pet restrictions (if any)

  • Heat Source

  • Appliances included (or on-site)

  • On-site amenities

  • Proximity to local hotspots

  • Public transportation options nearby


Highlight Its Strengths:

Don’t be afraid to talk your property up! As long as you’re not misrepresenting anything, of course. Likely, your property has a few features that renters covet. Play up those strengths. Things like in-unit laundry, walk-in closets or hardwood flooring all deserve special mention. You can also mention any great features of the neighborhood--just be careful to not to say anything that could be construed as a fair housing violation.


Talk About More Than the Property:

After you’ve explained the best qualities about the rental, put the icing on the cake by describing how great it is to rent from you--specifically. Many landlords and managers forget that renters can have bad experiences with landlords that make them warry; highlight any policies that would put them at ease and excite them to work with you. Things like an online renter portal so they can easily submit maintenance requests, online payments so they can avoid late fees or a policy that includes a specific response time when they call all can serve to let an applicant know that you will provide excellent customer service while they work with you.


Offer Move-in Incentives:

In a hot market, you may not have to work very hard to nab an interested tenant. However, if you are shooting for the tenant of your dreams, make your property stand out by offering move-in incentives. Many managers or landlords won’t think to offer these in a warmer market, so your offer will certainly be noticed by potential applicants. Offer deals like a lower monthly rent in exchange for a longer lease agreement, or offer a discount on the first month of rent so tenants have extra funds to dedicate to moving from their last rental.

Finding a great tenant in to occupy your property can be tough, but with a great tenant screening practice at your side and some savvy planning, you can ensure that your listing will get rented as fast as possible.

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