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Landon Murie

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Taking Professional Rental Photos With Your iPhone

To own a rental property in Jacksonville means that time is valuable and each day that passes without a tenant costs you money. It is important that your property gets re-rented with as little vacancy in-between.  One way to achieve the kind of success you need, is to post “rentable” pictures.



 

What does this mean? Good property photos are imperative to getting any property rented quickly, and to good tenants.  So how do you take good property photos with your cell phone?

 

Read on…. 

 

Most tenants spend a few hours looking through tons of properties, so what can you do to make yours stand out more than others? Good pictures…. And lots of them.  When looking at a home, many tenants want to see a few things.  First, what does the kitchen look like? 80% of prospects that do the home search for the family are women(I made that statistic based on my personal experience), and most women want to know what the kitchen, bathrooms and master bedroom look like.  So the very first property photos should be in order of importance, then the rest should be taken in order as if you were walking through the house.

 

Order of importance goes as follows:

  1. Exterior front photo
  2. Kitchen Photo
  3. Living Room
  4. Master Bathroom Photo (if it's really nice, otherwise do #5 before #4)
  5. Master Bedroom Photo
  6. Backyard
  7. Front entryway
  8. Living Room *
    1. be sure to include 2-3 different photos at different angles for this. If you can do a panorama on your cell phone, throw that in there as well, but do NOT use it as your only photo, panoramas come out a little funky if you don’t do it right, but it’s nice as a little “add on” photo.  Unless you have a wide angle lens...then you don’t need any panorama’s.
  9. Kitchen **
    1. Be sure to include 2-3 different angles of kitchen.  If you have a special feature such as a gas stove, or double oven, bottom freezer stainless steel fridge, etc., then make sure to take a close-up photo of that feature.
  10. Dining Room
  11. Master bedroom
    1. Be sure to include 2 different angles from the initial picture that was posted (in the top 6)
  12. Master Bathroom
    1. Be sure to include 2 different angles from the initial picture that was posted (in the top 6)
  13. Master closet (this can alternate with master bathroom based on the flow of the home)
  14. Laundry Area ( I suggest this photo to break up the master and the guest bedrooms)
  15. Guest Room 1
    1. Be sure to include 2 photos, one from entry, and one facing the entry.
  16. Guest Bath
    1. Try to take 2 different angles, however 1 will be enough.
  17. Guest Room 2**
    1. Be sure to include 2 photos, one from entry, and one facing the entry.
  18. Additional/Bonus Rooms**
    1. Be sure to include 2 photos, one from entry, and one facing the entry.
  19. Garage
  20. Backyard*
    1. be sure to include 2 different photos (not the same as the initial top 6 photos listed) at different angles for this. If you can do a panorama on your cell phone, throw that in there as well, but do NOT use it as your only photo, panoramas come out a little funky if you don’t do it right, but it’s nice as a little “add on” photo.  Unless you have a wide angle lens...then you don’t need any panorama’s.

 

 

Keep in mind, all of the bedrooms you want to have 2 different angles of the room.  From the doorway, and facing the doorway. If it is an exceptionally large room, then include a few more. I always take pictures from every single corner of the room, so when I go back to edit and choose which photos are best, I have plenty.  

 

Another thing to note; while taking pictures of the home take them in order as stated above, so when you upload them to your computer, you do not have a lot to move around and re-order. It makes the process just a little bit faster, and you must make the best of your time after all.

 

Not everybody can afford expensive cameras with wide angle lenses so using your cell phone’s camera will work well enough to use.  However, you must take the photos during the best light of the day.  Depending on where the house sits adjacent to the sun, that may either be in the morning, or evening, or midday.  Investigate when you visit the property, what time of day you go out there, and where the sun is located.  Based on that you should be able to figure out around what time of day it shines through the windows as needed.  

 

Now that you have taken all your photos, you are ready to do some basic editing. There is editing software right on your iPhone that you can use to brighten the pictures and do basic color changing.  The key is to brighten the photo just enough to where the picture makes you feel happy. Yes I said it, but it is true, you can feel it and the viewers do as well.  Take a look at the example below and tell me if it does the trick:

 

Before:

Before Pictures

 

After:

After Pictures

 

To learn how to edit on your iPhone, click here to read the about it from apple’s website. When editing, do not apply filters, ONLY adjust the brightness and color of the photo. That is all you need to achieve the level of happiness necessary to get your home rented quickly.

 

Now go get those photos and watch the magic happen.

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